The New Triumph 400s Preview Tour Is Coming to Lings Triumph
Excitement is building as Triumph Motorcycles prepares to launch its latest middleweight machines — and before they officially arrive, you’re invited to see them first.
The Thruxton 400 and Tracker 400 are heading out on an exclusive UK-wide Preview Tour, giving riders the chance to experience these exciting new models up close ahead of their full release.
Starting from 6th January, the Triumph 400s have been travelling the country — and later this month, they’ll be stopping at Lings Triumph dealerships across East Anglia.
Discover the Thruxton 400 & Tracker 400
The new 400cc platform represents an important step for Triumph, combining classic British design with modern engineering and everyday usability.
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Thruxton 400 – Inspired by Triumph’s café racer heritage, blending timeless style with agile performance.
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Tracker 400 – A rugged, contemporary design built for versatility, confidence, and fun on every ride.
Both models are designed to appeal to new riders and experienced motorcyclists alike, offering accessible performance without compromising on Triumph’s renowned build quality and attention to detail.
Lings Triumph Preview Tour Dates
You can see both models in person at the following Lings Triumph locations:
📍 Norfolk Triumph – Monday 26th January
📍 Suffolk Triumph – Tuesday 27th January
📍 Triumph Essex – Wednesday 28th January
This is your opportunity to get hands-on, explore the styling, and speak with the Lings Triumph team about what makes the new 400s such an exciting addition to the Triumph lineup.
Why Attend the Preview Tour?
✔ Be among the first to see the new Triumph 400s
✔ Experience the design and presence up close
✔ Learn more from knowledgeable Triumph specialists
✔ No pressure — just pure motorcycle passion
Whether you’re new to motorcycling or a lifelong Triumph fan, this preview tour is not to be missed.
Join Us at Lings Triumph
We look forward to welcoming riders to our Norfolk, Suffolk, and Essex showrooms for this exclusive early-access event. Keep an eye on our social channels for updates, and make sure to stop by on your local date.