About Lings

Lings embarked on a pivotal transformation, shifting its focus from traditional craftsmanship to the burgeoning motor trade. This marked a significant turning point for the company, as it opened its first automotive shop in Bungay, Suffolk. This move signaled a keen awareness of the changing transportation landscape and a willingness to embrace new technologies. The single shop in Bungay became the foundation for Lings' expansion, setting the stage for its future growth as a prominent player in the automotive and motorcycle industry.

Lings further solidified its position as a forward-thinking and adaptable company by becoming one of the UK's earliest Honda motorcycle dealerships. This pioneering move demonstrated Lings' ability to recognize and capitalize on emerging trends in the motorcycle market. By embracing the innovative and reliable Honda brand, Lings not only expanded its product offerings but also established itself as a leader in the region's motorcycle community. This early adoption of Honda motorcycles marked a significant milestone, contributing to Lings' continued growth and solidifying its reputation for providing quality vehicles and exceptional service.

Lings, a well-established name in the East Anglia automotive and motorcycle sector, expanded our offerings by adding the Husqvarna Motorcycles franchise. This expansion significantly broadened Lings' motorcycle portfolio, allowing them to cater to a wider range of riders, particularly those interested in off-road and performance motorcycles. Lings Husqvarna, based at our Harleston branch, provides customers with access to the full range of Husqvarna motorcycles, including motocross, enduro, and street models. Also offering a comprehensive selection of parts, clothing, and accessories.

In 2016, Lings long-standing dedication and significant contributions to the motorcycle industry were recognized with the prestigious British Dealer News Motorcycle Lifetime Achievement Award. This accolade served as a testament to the company's enduring commitment to excellence, customer service, and its pivotal role in shaping the motorcycle landscape in the UK. The award highlighted Lings' remarkable journey, from its early beginnings to its position as a leading multi-franchise dealership. It celebrated the company's ability to adapt, innovate, and consistently provide exceptional service to riders. This recognition underscored the legacy of Lings, solidifying its reputation as a cornerstone of the British motorcycle community, and a company that has been there throughout the lifetime of the British Motorcycle industry.

Lings further expanded its off-road motorcycle offerings by adding the GasGas franchise. This strategic move demonstrated Lings' ongoing commitment to catering to the evolving needs of its diverse customer base, particularly those with a passion for off-road riding. The addition of GasGas, known for its specialized enduro and motocross bikes, broadened Lings' portfolio and solidified its position as a go-to destination for off-road enthusiasts in the East Anglia region.

In May 2023, Lings launched Power2Cycle, marking a significant step in their commitment to the electric mobility sector. This initiative reflects Lings' proactive approach to embracing new technologies and catering to the growing demand for sustainable transportation solutions.